Brian Jacobs Founder | BJ&A
Brian Jacobs spent over 35 years in advertising, media and research agencies including spells at Leo Burnett (UK, EMEA, International Media Director), Carat International (Managing Director), Universal McCann (EMEA Director) and Millward Brown (EVP, Global Media). He has worked in the UK, EMEA and globally based in the USA. His experience covers shifts from full-service ad agencies to media agencies; from traditional single-commercial-channel TV to multi-faceted digital channels; and from media planning to multi-disciplinary communication planning.
Over his time in agencies Brian was responsible for media activities on a number of major accounts – including P&G, Unilever, The Coca-Cola Company, McDonald’s, Kellogg’s, Diageo, Volkswagen and adidas. He also represented the agency sector on numerous media industry committees, including the BARB Management Committee.
In 2006 Brian started Brian Jacobs and Associates (www.bjanda.com), a consultancy business that has advertisers, media agencies and trade bodies amongst its clients and which has done work including creative and media agency pitches, market research projects, media agency positioning, and advising advertisers on agency fees.
Brian has co-authored two books on the media industry. ‘Spending Advertising Money’ with the late Dr Simon Broadbent was published in 1984; ‘Social Media Marketing’ with Jouko Ahvenainen, Alan Moore and Ajit Jaokar appeared in 2009. His weekly blog (The Cog Blog) is widely read throughout the industry and can be found at www.bjanda.com/blog.
David Wheldon Chief Marketing Officer | RBS
David’s career started at Saatchi & Saatchi as a graduate trainee, progressing through the agency world as Managing Partner at WCRS and then MD of Lowe Howard-Spink in London.
Moving to Atlanta he worked for the Coca-Cola Company as Global Director and VP of Advertising, before returning agency-side as President of BBDO Europe, and then as a main board director and CEO of Tempus Partners.
Following WPP’s purchase of Tempus, David set up Team Vodafone for the group. In 2004 he joined Vodafone as Global Director of Brand and Marketing Communications, progressing to become Global Brand Director in 2005 and CEO of VIML (Vodafone Ireland Marketing LTD) in 2008 based in Dublin.
Returning to London, David joined Barclays in 2012 as MD of Brand, Reputation and Citizenship.
He is currently Chief Communications & Marketing Officer of RBS, a position he took up in July 2015. David is also the President of the WFA, ex-Chair and council member of the MGGB, and a fellow of the Marketing Society.
Nick Manning Senior Vice President | MediaLink
Thirty-year media industry veteran Nick Manning joined MediaLink in 2018 as Senior Vice President in its London office, where he focuses on expansion of the strategic advisory firm in Europe.
Prior to MediaLink, Nick was Chief Strategy Officer at Ebiquity, where he was responsible for developing and implementing Ebiquity’s strategy across its three business segments. He spent a decade there helping the company build its capabilities, initially joining as Chief Operating Officer in 2007 before becoming President, International, in charge of Ebiquity’s non-UK based operations.
Before Ebiquity, Nick was CEO of OMD’s operations in the UK and also co-founded OPera, the UK media negotiation arm for Omnicom Media Group.
In 1990, Nick co-founded Manning Gottlieb Media (MGM), which became one of the most highly respected and fastest-growing Media Specialist agencies before becoming part of Omnicom in 1997. He is a frequent conference speaker, commentator and author of thought-leadership content on advertising industry matters.
Simon Andrews Managing Director | The Media Kitchen
Simon has been running digital agencies since 1995.
With 2 partners he built Modem Media Poppe Tyson into one of Europes top digital agencies – building websites for IBM, GM, PlayStation, and pioneering online advertising for Amazon, FT.com and Unilever.
In 2000 he joined ad agency DLKW as a Partner at the time of their MBO and built DLKW Dialogue into one of Londons’ most respected digital agencies. DLKW grew from a top 30 agency to a Top 10 one and digital accounted for 20% of the agency turnover in 2004 – when the whole UK digital market was just £500m. Clients included HBOS, COI, eBay, FT.com & Vauxhall On the sale of the agency Simon left to launch Big Picture in 2005, which focused on emerging media such as mobile, social and branded content.
He was headhunted by WPP and joined MindShare in November 2006 as Global Chief Digital Strategy Officer. Some of the Big Picture team and clients were absorbed into Mindshares London office.
He launched addictive in 2010 to focus on mobile and has built a reputation as thought leader across mobile and social. His weekly newsletter Mobile Fix is widely read in Google, Facebook, Yahoo and eBay as well as by many VCs, brands and agencies.
His current focus is a role helping US agency The Media Kitchen launch their business in Europe and he is acting as Managing Director.
Wayne Blodwell Founder of The Programmatic Advisory
Wayne Blodwell was one of the earliest adopters of programmatic and has created two agency trading desks, a marketing technology consultancy within a global media agency and has been responsible for Dentsu Aegis’ overall programmatic offering in the UK, leading a team of 35 specialists.
Wayne founded The Programmatic Advisory in the summer of 2016 to provide non-conflicted advice on how programmatic can achieve business goals for companies. He also founded The Programmatic Advisory’s Mentorship Program in November 2016 which offers people a chance to gain a deep understanding of programmatic by monthly 1:1 mentoring, monthly group sessions with industry leaders alongside continuous knowledge sharing for a year.
Wayne was nominated by an industry panel for ‘Digital Trading Leader Of The Year’ in 2016 & 2018, and was voted one of the Top 100 Most Influential People in the UK Digital Industry in 2017 & 2018.
Matt Hill Research and Planning Director | Thinkbox
Funded by the commercial TV companies, Thinkbox is the marketing body for commercial TV in the UK, in all its forms. Thinkbox works with the marketing community with a single ambition: to help advertisers and agencies get the best out of today’s TV.
Prior to joining Thinkbox in 2015 Matt worked at Channel 5, heading up their Planning & Insight team and representing the broadcaster at the BARB board. Prior to C5 he had roles at Virgin Media and Attentional.
Recent Thinkbox research studies include ‘Get with the programmes’, which explores the mechanics behind the power of TV sponsorship and ‘Profit Ability’ an award-winning study quantifying the total profit generated by different forms of advertising and determining what they actually deliver to the bottom line.
Denise Turner Insight Director, | Newsworks
Denise has worked in communications research for more than 20 years, and loves the fact she gets to ask why for a living.
After many years in full-service and media agencies, she joined Newsworks in April 2015. She has delivered several awardwinning projects as part of her role overseeing the insight programme at the marketing body for national newsbrands.
She has authored a number of books and reports on communications effectiveness and regularly presents on conference platforms. She served on the MRG Committee for 10 years, including two as Chair. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.
Tom Stevens Head of Marketing | IAB UK
As Head of Marketing for IAB UK, Tom has responsibility for promoting the IAB’s campaigns and initiatives among the advertising and digital industries to build a sustainable future for digital advertising. This includes ensuring the success and profile of the IAB UK Gold Standard, a large portfolio of training and events and promoting the body’s wealth of research and insight.
Tom is also Director of Marketing for Pride in London, the UK’s largest LGBT+ Pride parade. He previously ran the marketing for Radiocentre, the industry body for commercial radio in the UK, challenging perceptions about radio and working on the widely acclaimed study Re-evaluating Media. Before that, Tom has worked for Stand Up To Cancer, Comic Relief and London 2012.
Claire Aldous Head of Data Planning and Analytics | Emerald Thinking
An acknowledged expert in CRM and using data to improve marketing performance, from the generation of behaviour changing insights, through strategic data and CRM planning, to marketing enablement, Claire’s mantra is to make clients’ CRM smarter and more personalised in order to get closer and be more relevant to consumers lives.
Claire aims to communicate technical data and CRM solutions to clients and her colleagues in the agency teams she works alongside in a jargon free, user friendly way.
Her career includes spells at Proximity (where she held various positions over 10 years) and the agency group Oliver before starting Emerald Thinking in January 2018.
Claire has worked on many outstanding brands including BMW, The Guardian, Procter and Gamble, VW, Disney, Skoda and John Lewis. Her current portfolio includes The Yorkshire Building Society, Autistica and Suzuki.
Digby Lewis Executive Director, Content | Iris
Digby joined iris in March 2016 to lead a specialist business focused on the planning, creation and distribution of brand-funded content. An award-winning journalist and TV producer, Digby has worked for publishers, brands, broadcasters and digital platforms in a career spanning three decades, making him one of the UK’s most experienced practitioners.
Rachel Lorenzon Head of Media Partnerships | the7stars
Rachel joined the7stars in 2015 and has spent that last 2 years building up Supernova, the agencies growing partnerships, content and influencer team.
After many years as a Comms Planner, Rachel jumped at the opportunity to build a team that fuses sound strategic thinking with creativity to deliver new & innovative media ideas that stand out. A must in today’s cluttered climate.
Rachel and the Supernova team have helped brands reach new levels of fame and fortune, most notably Suzuki Cars through their long-standing partnership with ITV and Ant & Dec. A campaign that was recognised earlier this year with an IPA Gold award. In 2017, Rachel helped to develop All Star Driving School, a branded content series that ran in E4 peak airtime and was hailed a ratings success by the channel and brand alike. So much so, it was renewed in 2018 for a second series.
Having started her media career in New Zealand before moving to the UK in 2010, Rachel loves how fast paced and dynamic the media and creative industry is in the UK and Europe.
Tammy Charnley General Manager, Marketing | Suzuki Automobiles
Tammy Charnley joined the challenger brand, Suzuki GB PLC, as Head of Marketing, Automobiles in August 2011 having come from an integrated creative and media agency background.
In January 2012, Tammy was promoted to General Manager, Marketing responsible for all UK and Ireland marketing activities across the Automobile division. In this role, she leads the marketing function of the business covering all areas and channels including communications and advertising, brand partnerships, CRM and digital, and dealer marketing.
Tammy leads a team supporting Suzuki’s franchised dealer network of 175 UK and Ireland retailers and is responsible for the management of the business’ successful partnerships with their roster of creative, media, data, digital and social agencies.
In 2018 Suzuki Automobiles won an IPA Ad Effectiveness Gold Award for the successful Suzuki Saturdays activity.
Paul Gayfer Planning Partner | Goodstuff Communications
Paul cut his teeth in media in the early days of Manning Gottlieb OMD from 2000-2004, planning for their biggest brands such as Nissan and Apple and building the media campaign that launched the iPod. He then spent two years helping to launch Naked in Sydney, taking them from 3 to 30 employees, picking up Agency of the Year in their first year and delivering award winning campaigns for Microsoft, Absolut and EMAP.
Paul joined the newly formed Goodstuff in 2006 to lead strategy for their founding Virgin Media account, which Goodstuff held for nine years. As Planning Partner he now runs Goodstuff’s Planning, Audience, and Data leadership team which supports and inspires the whole agency in producing the UK’s most inventive media work, and also leads strategy for key clients, including Hiscox, ITV and the AA. Goodstuff continues to flourish as a leading independent media agency, being named MediaWeek’s Agency of the Year in 2017.
Patrick Ryan Worldwide Business Development Director | PHD
Patrick Ryan is a seasoned media agency executive with 19 years’ experience in the industry.
He is currently Worldwide Business Development Director at PHD, the Omnicom-owned media agency where he has been for the last five years. His responsibilities include setting the growth agenda, driving the agency’s new business efforts globally, working closely with local markets on major international and local new business opportunities.
Prior to PHD, Patrick spent five years at Universal McCann as EMEA Head of New Business, a role he moved into from managing a portfolio of global accounts.
He has earlier experience at MPG and at Mediacom.