We profit from listening to as broad a range of experiences as possible. Irish experiences & global experiences.
That’s why this conference is important.
- Hear directly from global businesses, first hand, about what’s working for them in markets outside Ireland.
- Attend a conference designed & delivered by businesses for businesses.
- Take part in a forensic examination of an award-winning multi-media marketing campaign.
- Question the entire panel – directly & unfiltered – about what’s been working successfully in other areas.
“It’s not about where you end up, or how you got there, it’s about where you’re going next”
9am-9.10am | Introduction Brian Jacobs
9.10-9.30am | From Backroom to Front of House. The world’s top advertisers have issued a Global Media Charter. What are their priorities?
9.30-9.50am | The Digital Commerce Age: Rethinking Media. The coming of digital and online technology has changed everything. How has the role of commercial media been impacted and what are the new rules of engagement?
9.50-10.15am | Panel Q&A
10.15-10.35am | Online Changes Everything. Lessons from smart online marketers
10.35-10.55am | Putting the right infrastructure in place for programmatic success. Introducing the 6 pillars that lead to success in applying programmatic techniques, along with examples of how brands use these pillars within their businesses
10.55-11.15am | Panel Q&A followed by coffee
11.35-11.55am | Building Brands and Creating Profit. Results from a study into brand performance by Thinkbox
11.55-12.15am | The Importance of Trustworthy News. How major newsbrands build on a relationship of trust with readers
12.15-12.35am | Behind the Growth. How online media forms are creating new paradigms for advertisers
12.35-12.50pm | Panel Q&A followed by lunch
2.15-2.35pm | Using Data to Drive Communications. The new breed of data planners are ensuring that advertisers’ first party CRM data is used to drive messaging
2.35-2.55pm | Being Social. How can consumers’ appetite for social media be harnessed to advertisers’ advantage?
2.55-3.15pm | Collaboration Not Confrontation. Media agencies’ dealings with vendors increasingly goes beyond buying and into collaborations
3.15-3.45pm | Completing the Jigsaw. How one advertiser uses specialist partners to create award winning campaigns
3.45pm-4.15pm | Tea & Coffee
4.15-4.35pm | The Future of Planning. How is the media agency’s planning role evolving and adapting to change?
4.35-4.55pm | The Future for Agencies. How can agencies meet the challenges of the new communication world?
4.55-5.15pm | Panel Q&A
5.15pm | Close